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On-page SEO - A complete guide for learners

On-page SEO is sometimes called on-site SEO. It helped your website rank higher and get more traffic. On-page SEO is the content and work of the page. Page Content Keywords Title tags Meta description Internal linking External linking Page Content: Simply put, when you visit a website and read articles, view pictures, or watch videos, you are interacting with the website. That's the page content. Keywords: Keyword selection was helping to increase your page's ranking. So choose the correct and page-related keywords. The users use it to find what they’re searching for in search engines. Title tags: The title tag is also called a meta title. It was your page header. Add two or three keywords and input the title. Meta Description: It is viewed as part of the search engine result page (SERP). And it gives an idea of your content to your site readers. Internal linking: Any link from your page on your website to another page on your website The reason for internal linking is that...
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Social Media Marketing

The digital marketing plan includes social media marketing . To reach the audience, social media apps are used along with their advertising. Reaching the right audience was beneficial for your plans and services. Facebook marketing Instagram Promotion: Twitter Promotion Marketing on LinkedIn Pinterest promotion  Facebook Marketing: The largest social media network, according to Meta, is Facebook.  There are 3.05 billion users on this platform. For your business, you can make a specific page that will appear on your brand or identity. Instagram Promotion: Instagram marketing is the use of photos and video content uploaded on the Instagram platform to sell a brand's products and services. Twitter promotion: Twitter marketing is the best site to reach your products and services because your products and services reach so many professional profiles. Making valuable content and uploading your profile results in good reach. Marketing on LinkedIn: LinkedIn is a social media s...
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Search Engine Optimization (SEO):

Optimizing the web pages for keywords linked to the company to advertise the product or service on search engines. A website or blog can be optimized. If you know SEO , your consumer requires a website or blog.   White hat SEO Black hat SEO Gray hat SEO These expressions are employed to describe different search engine optimization (SEO) tactics. White-hat SEO: When optimizing your website, search engine guidelines must be followed. White hat SEO techniques include creating high-quality content, logically adding relevant keywords, organizing websites into logical sections, and building solid, organic backlinks. Black hat SEO: When optimizing a website, disregard search engine standards.  Gray hat SEO: Using grey hat SEO methods, simply express 50% black hat and 50% white hat. Conclusion: The choice between white hat and black hat SEO techniques has significant implications for long-term success. It helps search engines deliver more useful search results to the...
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Digital Marketing basics for beginners and Digital marketing trends 2024

Digital Marketing also called online marketing, helps business owners promote their own services or products to the right audiences. Digital marketing has parts. Search engine marketing Email marketing SMM social media marketing Pay per click Content writing The use of digital marketing to reach our services and products in order to reach the audience involves an online strategy of creating a website, using social media platforms, running ads, and sending emails. One of the benefits of this marketing is the lower cost of reaching so many audiences. Search Engine Optimization (SEO): Search engine optimization is making your website more visible on search engines like Google when people search for topics related to your business. Promoting the product or service through search engines by optimizing the websites for business-related keywords You can optimize a website or blog. If you can do SEO, your customer needs a website or blog. Types of SEO: White hat SEO Black hat SEO Gray hat SE...
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