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Digital Marketing basics for beginners and Digital marketing trends 2024

Digital Marketing also called online marketing, helps business owners promote their own services or products to the right audiences. Digital marketing has parts.

Online marketing

  • Search engine marketing

  • Email marketing

  • SMM social media marketing

  • Pay per click

  • Content writing

The use of digital marketing to reach our services and products in order to reach the audience involves an online strategy of creating a website, using social media platforms, running ads, and sending emails.

One of the benefits of this marketing is the lower cost of reaching so many audiences.

Search Engine Optimization (SEO):
Search engine optimization is making your website more visible on search engines like Google when people search for topics related to your business.
Promoting the product or service through search engines by optimizing the websites for business-related keywords
You can optimize a website or blog.
If you can do SEO, your customer needs a website or blog.

Types of SEO:

  • White hat SEO

  • Black hat SEO

  • Gray hat SEO

Parts of SEO:

  1. On page SEO

  2. Off-page SEO

1. On page SEO:

  • User experience

  • Content strategy

  • Content production

  • Keyword strategy

  • Web design

2. Off-page SEO:

  • Link building

  • Off-site content strategy

  • Off-site content production

  • Backlink audit

  • Social media marketing


Conclusion:

The above-mentioned points about search engine optimization (SEO) describe how it works. This SEO process contains multiple parts and types that make it a better part of digital marketing SEO.
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